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Project
The Cure for Documentitis: Mobius
Client
Mobius
Objective
Launch Mobius MD, an AI-driven iPhone app that automatically captures and formats patient charts for overworked medical professionals.
Role
Strategy, Copywriting, Branding, Digital, Social, Creative Direction, Consulting
Solution
There’s a silent crisis lurking in the healthcare community: Physician burnout from typing medical charts over and over and over again. So we gave it a name: Documentitis. By coining a new disease, we humorously connected with Doctors, while positioning Mobius MD as the cure for Documentitis. And an innovative leader in medical workflow technology.
"DOCUMENTITIS SHINES A HUMOROUS LIGHT ON A VERY SERIOUS PROBLEM: PHYSICIAN BURNOUT."
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