What if...

Storytelling was your secret weapon?

Ideas scaled effortlessly?

Your brand became an enduring asset?

Simplicity won the day?

Every detail mattered?

Change became your ally?

Your mission became a movement?

We killed the Naysayer?

You had a Dept. of Curiosity?

We began with the human?

Constraints became your friend?

The right question changed everything?

Work

Johns Hopkins APL

Nuio

Mobius

more projects

Work

What if An elite research team became the Navy’s go-to change maker?

learn more

What if A tech start-up

found its flow?

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What if A.I.

(and humor)

reduced physician

burnout?

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About

What if the antidote to constant change is radical curiosity?

We are Curiosity Division. A creative consultancy focused on design, strategy and storytelling. We use the power of curiosity to transform complex challenges into beautifully simple and human stories—while helping you (and your brand) navigate a constantly changing world.

Mark Musto

Creative Director / Founder

Henry Bohr

General Producer

Hillary Burton

Art Director

Capabilities

What if Provocative questions led to more beautiful outcomes?

Design, strategy and storytelling touch just about every facet of an organization. So our outputs are as varied as our clients. If you don't see a specific deliverable, please reach out, as we have a broad and deep group of trusted, best-in-class collaborators.

1. Brand purpose

Without a North Star, it’s hard to know if a brand is heading in the right direction. We’ll help you define your brand strategy, sharpen it, make it uniquely and authentically yours— so that everything you do, from social to digital to brand voice, stays on course.

2. Integrated campaigns

World-class storytelling is one of the most powerful force multipliers in all of business. We tell beautifully simple and human stories that scale effortlessly across any medium. Because regardless of the latest disruptive tech, powerful stories will always move us.

3. Visual systems design

Great design can be transformative as it touches every facet of an organization. So we strive to build dynamic brand identities that simplify and humanize the complex, inspire change and open up unexpected possibilities for your business.

4. Digital experiences

From social media and content creation to UX design and development to mobile app design, we bring digital ideas to life with simplicity, humanity and craft.

5. Workshop design and facilitation

Liberate and accelerate problem solving, create organizational alignment, even kill your resident naysayer (kindly, of course). Our sprint process is customized to your particular challenge and timeframe, but you’ll be amazed at what we can accomplish in just a few short days.

6. Organizational design

We have decades of experience designing the teams and structures that deliver transformative business outcomes. From executive coaching and team building to talent evaluation and acquisition, we can help unleash the collective human potential within your organization.

Process

What if collaboration evolved at the speed of business?

An ever changing world demands a more liberated creative process. So we combined the strategic rigor of business consultants, the agile methodologies of tech and the creative storytelling chops of the industry’s best brand builders. More radical candor, more collaborative conversations, more rapid prototyping and fewer formal presentations yield better results, faster.

01 Question

Relentless curiosity about human behavior is at the heart of our process. So before embarking on any challenge, we ask lots of questions, often uncomfortable ones, because they lead to the most powerful insights.

02 Imagine

Once your challenge is ruthlessly defined, we fast-rope in bespoke, highly collaborative experts uniquely qualified to solve it. By tapping the right creators at just the right time, we deliver world-class ideas without the world-class overhead.

03 Make

We quickly coalesce around the strongest idea, then bring it to life fully. Because we think in systems, our ideas inevitably blossom in unexpected ways beyond your requested deliverables—giving you added value and options you didn’t know you had.

04 Deliver

Whether it’s a visual design system, a new campaign, or a digital product, we strive to deliver solutions that endure, becoming lasting, quantifiable assets for your brand, business and organization.

Clients