Project

The Cure for Documentitis: Mobius

The
Cure
for
Documentitis:

Mobius

Client

Mobius

Objective

Launch Mobius MD, an AI-driven iPhone app that automatically captures and formats patient charts for overworked medical professionals.

Role

Strategy, Copywriting, Branding, Digital, Social, Creative Direction, Consulting

Solution

There’s a silent crisis lurking in the healthcare community: Physician burnout from typing medical charts over and over and over again. So we gave it a name: Documentitis. By coining a new disease, we humorously connected with Doctors, while positioning Mobius MD as the cure for Documentitis. And an innovative leader in medical workflow technology.